3. Visuals deliver increased meaning in decreased time
Our CEO, Mike Bird came up with the idea of three cogs to show how the content created by today's marketers is delivered to the right-person at the right-time using data & marketing automation technology. This idea of a connectivity engine is a useful way to envisage marketing's organizational processes. It also allowed us to introduce the idea that data is used in multiple touch points such as client registrations, market segmentation, lead scoring, campaigns & targeting. Data is often old, incomplete or wrong. Dirty data is like dirty fuel, slowing things down & creating friction. In a KPI-driven world, cleaning & enhancing data is equivalent to both oil change & fuel additive for an engine always fine-tuned to maximize sales.